Friday, February 11, 2011

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Lately a lot of ardent gold jewelery buyers have been shifting their focus towards the silver section too. Jewellery designers all over the globe have been creating fantastic pieces of silver jewelery that are catching the attention of everyone right from the 'who's who' to 'the nobody'.

Indeed, fine silver jewelery has carved out a niche for itself and the jewelery for sale counters seem to be making quite a profit from these ornaments. The obvious question now is, what is it about silver jewelery that is causing such a stir in the market and will it have a negative effect on the rates of gold.

The reasons for silver jewelery gaining popularity are plenty. A few of these are listed below -

• Cost - The price of silver is much less than gold. This is indeed a great attraction to the buyers, who find that they need not dig deep into their pockets in order to make a purchase at the jewelery for sale section of a mall.

• Larger variety - Since the cost of creating silver ornaments is much lower than making gold jewelery, the silver section does offer a much larger variety in terms of designs. This is of course luring for the buyer.

• Finer designs - Initially silver ornaments were usually not well finished and of lower quality that their gold counterparts. However, lately there has been a lot of fine silver jewelery being produced and right from ethnic pieces to modern designs, the silver jewelery market offers it all The workmanship and finesse of its gold and silver jewelery matches platinum competitors to the T.

• Durability-Gold is a much softer metal as opposed to silver and jewelers as they worked with silver Realised the durability of the material. Buyers today are happy to pay for precious stone ornaments that are set in silver since the cosmetic appeal of the piece is maintained, while several years are also added to the life of the creation.

While it is obvious that silver has quite a few advantages over gold, this is not to say that the yellow metal is loosing any of its luster. Buyers still find gold ornaments highly lucrative due to its resale value. Silver jewelery in terms of the metal itself, does not cost much, And Therefore Does not fetch much either in case of a resale. The cost of gold ornaments is mostly based on the quantity and purity level of gold ornament in the. No doubt, gold jewelery is much easier to resell rather than silver.

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