Thursday, February 10, 2011

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A Common Belief is that all jewelers are out to get you and that you're going to pay too much for a diamond or engagement ring. This is true for all industries and businesses, not just the jewelry industry. There are good businesses and there are not so good businesses. There's always a chance to pay more than you have to when buying a car, electronics, jewelry, or whatever. The key is to do your homework and find a jewelry store that you know is creditable, sometimes a referral from a friend is the best place to start. Now it's true that most jewelry store prices will start listing off higher than many of the on-line businesses, but you have to consider all things. Who will your ring size when it needs to be done? How much will it cost when you have it done? How long will you be without your ring? There is a huge amount of convenience when buying local because many jewelers do all their work in-house. This means no waiting and sometimes you can actually have your ring sized or altered on the spot. Imagine proposing to your girlfriend and then telling her she has to wait 2-3 weeks before wearing it because it has to be shipped back to the jeweler for sizing on-line!

Other benefits are the warranties that come along with the purchase from a local jeweler. I had a customer come to our retail showroom not too long ago with a ring he bought from Bluenile. He brought his fiancé in to be fit for the ring and we sized the ring for $ 75.00. 2 weeks later she came back and said that she chose to have the ring sized too small and needed to be sized again. Another $ 75.00! Now they're up to $ 150 in additional fees weeks and they've only owned ring 2. Imagine the expenses you'll accumulate over the lifetime of the ring! Another issue is the replacement of missing diamonds, today's engagement ring styles are very complicated and can be set with intricate diamond combinations. These tiny diamond accents are prone to falling out. When you need to have a small diamond accent replaced you could pay $ 75.00 to $ 150.00 in repair costs. Do you see the repair costs adding up? Most local jewelers value your business, in effort to keep you happy they'll take care of any costs associated with the upkeep of your ring. If you think I'm being one sided do not worry, I have a lot of positive things to share with you about buying on-line also.

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